Andorra presents its communication and marketing campaign “Simply Andorra, collectively making our mark” to promote the Alpine World Ski Championships in 2029 candidacy.
The legacy. A large part of the case for hosting the 2029 Alpine World Ski Championships is built around this concept. And it’s with this objective in mind that the communication and marketing campaign for the bid to host the World Championships in Andorra is based. The announcement was made in the emblematic Radio Andorra building this morning, presented by the Andorran Minister of Culture and Sports, Mònica Bonell; Project Director David Hidalgo and Marketing Director Elisabeth Pérez. The slogan that lends the campaign a voice is “Simply Andorra, collectively making our mark”. A message that emphasises the value of the Pyrenean country and the magnetism and enterprising spirit of its people. As domestic skiing icons, the FAE (Andorran Ski Federation) World Cup racers, Joan Verdú and Cande Moreno are the featured stars of the advertising campaign and promotional video.
The campaigns’ objectives are to convince the population of the significant value of hosting an event of such dimensions; to get the locals excited and to motivate them to participate; to surprise everyone with activities that go beyond just sport, that make the social commitment of the project clearly visible and that leave an imprint and legacy in the world connected to snow.
The campaign consists of three phases: an initial exposure period providing information about the project (winter 2022-23); a second in which the aim is to connect emotionally with the public (October 2023 to May 2024) and, finally, a third phase of gratitude that comes after the election of the venue for hosting the 2029 Alpine World Ski Championships (June 2024).
FIS has set a deadline of this November for the three candidates (Val Gardena (ITA), Narvik (NOR) and Andorra to submit their final dossiers. Throughout the winter these documents will be analysed at length by the members of the FIS council. On the 4th of June, the vote to decide the venue for the 2029 Alpine World Ski Championships will take place in Reykjavik (Iceland).