Events and Lifestyle 5/5

Simply Red will perform at Ischgl’s First Top of the Mountain Spring Concert

Simply Red, one of Britain’s most successful pop bands ever, will open the Spring Blanc, the new event Series in Ischgl, on 2 April 2022...

"Time Out". A ski film with Roman Rohrmoser, the Freeskier who Feels at Home in Nature

The idea of this film arose from the lockdown. Everyone had to take a forced break, or at least most of us. That got Roman Rohrmoser and...

Aksel, The Story Of Aksel Lund Svindal

Franz Klammer had to wait 45 years for a film about his great skiing career. The one about Aksel Lund Svindal, on the other hand, comes...

Franz Klammer. Chasing The Line

The story of the Austrian legend Franz Klammer came to the big screen in Innsbruck six days ago with the release of the “Chasing the...

Red Bull X-Alps. A Hallmark Event Model for the Content Marketing Industry

"Red Bull is a media company that happens to sell energy drinks", a quote attributed to Red Bull’s Austrian founder Dietrich Mateschitz....

Roger Federer Teams up with Switzerland Tourism

If you are looking to promote your destination internationally, it helps to have the right partner who can help you attract tourists from...

Cortina 2021 Phygital Strategy

The 46th Alpine World Ski Championships have confirmed Cortina d’Ampezzo as one of the most important locations for competitive skiing at...

Where To Ski In The Alps In October?

Austria is the leading country for October skiing with the Hintertux, Pitztal, Sölden, and the Kaunertal glaciers in Tirol already open....

Ski-Challenge Tirol. 10 Challenges for True Tirolean Skiers

Tourism in Tirol has a history dating back almost 200 years and is regarded as one of the leading ski destinations in the Alps. And this...